Archive for recruiting software

The New Valley – Tech Solutions for all

1157215_san_fransisco_nightSilicon Valley entrepreneurs, tech wizards and venture capitalists have been branded with several select words in the past:  brash, arrogant, impulsive.    From the outside, some of these ‘California Cowboys’ seem deserving of the titles, having built and burst the bubble.  Perhaps this turn-of-the-century confidence was arrogant – stratified with over-hyped web services and premature victory celebrations.

Recently a new wave of optimism has come over the Valley though, not one built on million dollar parties or hyped up products- but on tried and true services that fill a need and provide  solutions at a deserving cost.   Silicon Valley has become a new shining beacon of American entrepreneurship, a symbol of the American dream: the ‘can do anything attitude” that had disintegrated sometime during the cold war era.

The internet has given the Silicon Valley entrepreneur the tools to build websites and applications that range from tiny niche services to  immense  ‘save the earth’ initiatives.   New cloud computing infrastructure and open source code has cut the barrier to entry – enabling fledgling  business owners to set up shop without buckling under tremendous bank loans or VC investments.  All in all, things are looking good, and confidence seems like something well-wielded by today’s tech maverick.

Even during this recent economic recession,  Silicon Valley entrepreneurs have proven resilient, continuing to produce a steady stream of innovation.   In fact, the start up mentality was built for the trenches.  Unlike the gluttonous tech companies at the turn of the century, today’s start up thrives on low cost innovation, minuscule resources and minimal encouragement.

This new age of technology is epitomized by the Silicon Valley hiring culture, where at times it can seem like the true Wild West.

From Wired Magazine:

Valley culture has an unwritten rule that if you don’t like a job, or if you think your company isn’t going anywhere, you leave. Instead of hanging around the office whining, you walk out the door and find something better and cooler to do. Because skilled tech workers are hard to find and interesting companies abound, employees, not employers, call the shots.

Employers need not fret though: they also can utilize new cutting edge tools and software to gain the edge on acquiring the best talent out there.  New high tech online recruiting software solutions allow start ups to track, manage, and hire job applicants with pinpoint accuracy.   Even if businesses are losing employees consistently to other enticing options, they can make up for their lost talent utilizing today’s best hiring software tools.

So what’s next for the valley?  Hopefully the contagious atmosphere and confidence will continue to spread outward.  It can already be seen that this era of the internet is finding new hubs, from Paris and Boston to Bangalore and Tokyo.   The valley has also been quick to put together solutions for pressing issues,  from green technology and alternative energy to social reform.   Start ups like Twitter have drawn attention to happenings a world away from the Valley and companies like Facebook have brought people together within their own neighborhood.

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In it for the Real Green: Eco-friendly niche business

green leafAs strange as it may seem, it is only a recent societal development that has the average citizen dishing out some amount of concern for the well-being of the environment. Whether it was the media-storm of eco-friendly messages, gas prices sky-rocketing, or Obama’s new ‘green’ stimulus money, the American population as a whole can now be considered a tad-bit worried about our planet. Prior to this ‘revelation’, conservation and sustainable living were considered elitist left wing movements designed to take our eyes off of more important topics of conversation – like WMDs.

Now that Americans are green – what do we do about it?

US industry has taken terrific leaps and bounds to ‘green-ify’ its image – from the confusing eco-marketing campaigns for hip clothing apparel  to the pastoral package imagery of organic  foods.  The word ‘Organic’ itself has traveled generations in meaning and is now worth billions of dollars to companies like Whole Foods, whose brand fully depends on people thinking they are ‘greener’ by buying their food.   The truth  is, most companies like these are rapidly re-branding with the primary goal of getting a different sort of green.

There are a handful of companies which the public needs to keep an eye out for and support for being genuinely green-focused.  These are companies that are often targeting a niche environmental problem and are doing their jobs very well.  These businesses deserve the utmost support from both the private and government sectors – for our future truly depends on their continual evolution.

So what are a few of these companies?

  • Tesla Motors: Tesla Motors is truly an innovator in creating cars of the future that can have an impact on today.  Space enthusiast Elon Musk’s company has already created a successful electric sports car, the Tesla Roadster, that has caught the eye of many a celebrity.  The next endeavor will be the cheaper and more accessible Model S.  Hopefully smaller manufacturers like Tesla will have the support to grow and accommodate for many of the unemployed workers from teetering auto-industry giants.
  • Grid Alternatives:  Grid Alternatives is a California non-profit that provides power to communities in need through alternative energy sources like Solar Cells.  Companies like these not only address growing environmental problems, but also do so in a socially responsible manner that impacts communities across California.
  • Green Energy Technologies: The developer of the WindCube- a cutting edge wind turbine that is designed to be installed on commercial urban and suburban locations.  Technologies such as the WindCube represent an eco-friendly option for  city dwellers.   More of our population is now condensed within urban centers than ever before.   Transporting power over shorter distances will play an important role in stemming our energy-usage.

How can we support companies like these?

One way for other companies to support green technology is either by utilizing their products for enterprise needs, or by offering helpful services to them.   Large and small businesses  alike can consider making an investment in the future by purchasing something like a WindCube to supply their energy needs.

One great example of this  is Newton On Demand, a recruiting software company whose technology is currently powering the hiring and applicant management efforts of Grid Alternatives.  This is extremely important because finding and retaining the brightest minds for an eco-friendly company like this will put the green-technology sector one step ahead.  The more genius applicants that can be pulled towards helping our planet, the better.

The easiest way for the public to support companies like these is also to utilize their products or services.  Although most people still don’t have the cash (especially in the current economy) to purchase a new Tesla or WindCube, a non-profit like Grid Alternatives is largely supported through donations, where even a small amount can help.

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